We launched an exciting new partnership today with MSN bringing our unique Simplifydigital sales advisory service to a UK portal for the first time.

The new service, which will be hosted at MSN Money, will enable MSN users to save time, hassle and most significantly money on their broadband, digital TV and landline services. It will also provide weekly cash saving tips and advice about choosing the best digital services to suit individuals specific needs.

All the key UK suppliers are presented on the service, including 3, AOL, BT, Orange, O2, Setanta, Sky, Talk Talk, Topup TV and Virgin Media.

Alex Marks, Head of Marketing for Microsoft Advertising said: “The partnership with Simplifydigital means that MSN users will now have access to a single service that helps them find the best deal for broadband, TV and home telephone. This is great news for consumers looking to cut back on costs during the tough financial times.”

Charlie Ponsonby, CEO of Simplifydigital, said: “We are very excited to be partnering with MSN to bring this service to a major UK portal for the first time. Our unique online service supported by our experts over the phone will immediately help MSN users cut through the confusion and save money on their digital services.”

Written by lee

Simplifydigital commissioned a YouGov poll earlier this year and found that over one in three adults (39%) are not making the most of the huge money savings that are available if they choose to bundle.  On average £160 could be saved per year from taking the bundling route. Our CEO commented on the findings:

“There are big savings to be had by bundling, but the real trick is choosing the right bundle to match your needs. Until now there has been no place to go for impartial advice as to which one to take, which is exactly what our digital experts specialise in at Simplifydigital. With our help finding the best bundle, we could certainly put money back in people’s pockets.”

For the more savvy 31% who have already opted for the bundle option that includes digital TV, broadband and home phone, over four in five said that the quality of service (87%) and overall costs (82%) had been better or the same from using one service provider.

Worryingly, many people are not doing their research before signing up to digital TV or broadband. Only 24% said they did extensive research before signing up to these services. Ponsonby concluded:

“The falling cost of broadband coupled with ever-increasing competition in the digital TV market means it’s vital that families do their research in order to get the perfect package. The mass of conflicting advertising can make broadband and digital TV seem unnecessarily complicated and confusing, resulting in customers possibly missing out on the ideal service. Our team is able to search through over 530,000 different package options on our database in a matter of minutes, which would take the average person over two years if they took two minutes to review each one.”

The report found 24% of the pay-TV customers surveyed said they were planning on ‘stripping down’ their pay-TV package including sports and movie channels.

According to the research, Freeview has now become a popular choice for cash strapped consumers. The survey found 15% had chosen subscription-free Freeview because of cash concerns. An additional 13% of responders’ said they planned to switch to Freeview within the next year for the same reason.

At Simplifydigital, we know that there are great savings to be made simply by finding the right package for you. We’re already helping confused consumers save money every day. To find out how much you could save, give us a call or use our online digital services comparison tool.  

Written by lee