Further reports on Setanta’s future have emerged today.
The reports suggest that the big wigs at the Scottish Premier League (SPL) and Setanta are sitting down today to possibly renegotiate their 4 year deal that was struck last year. The deal, worth £125m, was to begin in season 2010/11 and run for four years. However, the Irish broadcaster is reportedly keen to reduce the annual payment and the length of the contract.
The Irish - Scottish connection is set to continue on Setanta.
The SPL are expected to agree to a renegotiated deal as long as Setanta don’t try and renegotiate again further down the line. The consensus is that due to the current financial instability in all things Football, a renegotiated deal is seen more superior than no deal at all.
If you’re a regular reader of our blog you will notice that much has been made of Setanta’s future ever since they lost one of their package rights to show the Barclays Premier League. The loss of such a viable deal has forced Setanta to rethink their business model and renegotiate deals, not just with the Footballing Gods, but also with the exec’s at Golf’s PGA and the Cricketing heads at the Indian Premier League.
Stay tuned to the Simplifydigital blog for more info…