LONDON - BSkyB has passed the 9m subscriber mark after it added more than 400,000 taking Sky + and a record number signing up to Sky+ HD service.

Sky has finished the quarter ended September 30 with 9,067,000 customers.

Sky+ HD subscribers grew by 93,000 to 591,000. The company credited growing awareness of HD and availability of content such as the Olympics for the growth, in addition to its price cut on the service by £99 to £150.

Sky’s broadband and telephony services attracted more sign-ups, with broadband now in 20% of Sky homes thanks to 164,000 new customers and telephony in 15% of Sky homes with 120,000 new customers.

Jeremy Darroch, chief executive of Sky, said: “This is a good set of results in a challenging environment. Over nine million customers now enjoy the best in entertainment through Sky and, in tougher times, we’re helping more people to save money on broadband and telephony as well.”

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Written by chris