Simplifydigital commissioned a YouGov poll earlier this year and found that over one in three adults (39%) are not making the most of the huge money savings that are available if they choose to bundle.  On average £160 could be saved per year from taking the bundling route. Our CEO commented on the findings:

“There are big savings to be had by bundling, but the real trick is choosing the right bundle to match your needs. Until now there has been no place to go for impartial advice as to which one to take, which is exactly what our digital experts specialise in at Simplifydigital. With our help finding the best bundle, we could certainly put money back in people’s pockets.”

For the more savvy 31% who have already opted for the bundle option that includes digital TV, broadband and home phone, over four in five said that the quality of service (87%) and overall costs (82%) had been better or the same from using one service provider.

Worryingly, many people are not doing their research before signing up to digital TV or broadband. Only 24% said they did extensive research before signing up to these services. Ponsonby concluded:

“The falling cost of broadband coupled with ever-increasing competition in the digital TV market means it’s vital that families do their research in order to get the perfect package. The mass of conflicting advertising can make broadband and digital TV seem unnecessarily complicated and confusing, resulting in customers possibly missing out on the ideal service. Our team is able to search through over 530,000 different package options on our database in a matter of minutes, which would take the average person over two years if they took two minutes to review each one.”

The report found 24% of the pay-TV customers surveyed said they were planning on ‘stripping down’ their pay-TV package including sports and movie channels.

According to the research, Freeview has now become a popular choice for cash strapped consumers. The survey found 15% had chosen subscription-free Freeview because of cash concerns. An additional 13% of responders’ said they planned to switch to Freeview within the next year for the same reason.

 

At Simplifydigital, we know that there are great savings to be made simply by finding the right package for you. We’re already helping confused consumers save money every day. To find out how much you could save, give us a call or use our online digital services comparison tool.  

Written by lee

Tags: Broadband, Digital Bundles, Digital TV, Home Phone, Money saving