Following on from our story about Ofcom asking UK ISP’s to be more clear when advertising their broadband speeds, it seems that 9 out of 10 consumers find the speed of broadband and the way it’s advertised confusing. In an act of very responsive PR, Virgin Media have today proclaimed themselves as the ‘broadband clarity’ front runner today. What they mean by this is that they will be publishing the typical broadband speeds that their customers receive each… Read the rest...

A UK based service provider has thrown a punch at the “fibre optic broadband” providers BT and Virgin Media today. And it’s that blasphemous term “fibre optic” that has gotten them all riled up. Fluidata, a UK based service provider, has questioned whether or not BT and Virgin Media should be allowed to call their broadband service “fibre optic” as the whole connection is not delivered over a fibre optic network. Now, the hoards… Read the rest...

It’s that time of year where everyone’s hopes are at their highest. Not one ball has been kicked. No red cards have been issued and no star players have been injured…Yet. Here at Simplifydigital we help people compare digital TV, home phone and broadband packages. As part of our service we often get asked about sport on TV and which digital TV provider offers the best coverage. Now unless you’ve been hibernating since the end of last season (some Portsmouth fans may have gone down this route) you will have heard… Read the rest...

In a definite sign of the times MTV has launched the first ‘web-only’ drama which, as the name suggests, will be available exclusively online. The programme called Being Victor is a Scottish teen drama which covers all the ‘highly stressful’ issues of today’s teenagers… you know, mortgages, bills, redundancies etc… To promote the new series MTV has gone all ‘social media’ on us and started spreading the word on Twitter, Myspace and even Beebo. Dan Patton, director of Digital Media, MTV Networks UK & Ireland, said… “Viewing habits are evolving. Our audiences watch… Read the rest...

 A newspaper advert by BT has been banned by the advertising watchdog for misleading consumers with claims of “instant internet”. The advert showed a burst of light with large text stating “BT Infinity. The birth of the instant internet” as part of their campaign to promote their fibre-optic broadband. The ad also stated that users could upload and share photos and videos, download music, and stream HD movies and TV “instantly”. The Advertising Standards Authority (ASA) said the advert could mislead consumers to believe that BT’s fibre optic broadband could deliver… Read the rest...